In co-creation processes, the partners pursue added value for all the parties involved and added value for the partnership as a whole. An overview per group of stakeholders:

PROFESSIONAL FIELD

Education geared to the professional field

• Future-proof curriculum
  
• Involvement and participation
  
• Graduates are fully qualified, are more readily employable, and command the “right” competencies

Forum for campus recruitment:

• Inspiring students at an early stage
  
• Employer branding and reputation management supported by the higher education establishment/programme

The results constitute actual (added) value for the professional field:

• Opportunity to utilise the expertise of students, teachers, and researchers to find solutions to issues that businesses cannot resolve on their own
  
• Students carry out assignments (free of charge)
  
• Enrichment through fresh and creative ideas
  
• Time for innovation that is not always available in organisations

Professional development:

• The opportunity to become more proficient in co-creation
  
• Lifelong learning: the programme opens up opportunities for in-service staff training
  
• Staff reflect on their own actions
  
• Broadening horizons through the exchange of knowledge and skills
  
• Exchange and informal learning

Network expansion

Sustainable partnerships with the programme and possibly other partners

Realising a sustainable impact

Combining various forms of expertise

STUDENTS

High-quality learning environment

• Up-to-date curriculum
  
• Receiving feedback from teachers and the professional field
  
• More opportunities for learning through close collaboration in the professional field

Student motivation

• Immediate application in a business renders students aware of the necessity of what they have learned: this intensifies the learning process
  
• Ownership: an authentic situation encourages students to achieve their goal
  
• Higher study efficiency and more intensive learning process

Development of competencies by students

• Co-creation skills

Future-oriented approach

• Enabling students to acquire co-creation competencies that are important in the current and future labour markets and in society (VUCA)
  
• Preparation for the labour market; job opportunities
  
• Possibility to expand networks
  
• Well informed choice of career

Opportunity to connect education and research

HIGHER EDUCATION INSTITUTION

Mapping and focusing the framework for authentic education
Collective frame of reference/common language

PROGRAMME

Quality of the programme

• Opportunity to keep the programme up to date
  
• Continuously keeping a finger on the pulse
  
• Up-to-date course material and lesson content, featuring practice-oriented cases
  
• Cross-pollination in the programme
  
• Insights often find their way back to the programmes
  
• Workplace know-how as a source of authentic education

Professional orientation of the programme

• Interaction between the professional field and the programme
  
• Programme focus is geared to the professional field
  
• Curriculum is geared to the requirements of the professional field; also: checking how this impacts on working formats and evaluation formats
  
• Expectations and requirements of the professional field, in terms of additional or changing competencies of graduates, are becoming clear
  
• Testing daily operations for compatibility with the professional field

Student competencies

• Adequate feedback enables students to acquire the competencies
  
• Enabling students to acquire co-creation competencies that are important in the current and future labour markets and in society (VUCA)
  
• Proper emphasis on soft skills within the programme
  
• Utilising the developed tool to identify opportunities for co-creation within the lesson assignment

Developed instruments can be utilised in multiple projects

Professional development of lecturers

Network expansion

Achieving societal impact as a programme

Opportunity to connect education and research: integrating aspects of research and education into co-creation processes

Added value in terms of PR

RESEARCHERS

Professional development

• Co-creative research technology and methodology
  
• Innovation through multi-disciplinary collaboration and complementarity of the partners

Increasing impact of research

• Enhancing opportunities for implementing innovations
  
• Immediately verifying added value of research results
  
• Achieving a sustainable impact

Network expansion and reinforcement

• Increasing involvement of the professional field in research
  
• Expanding the organisational network required for the valorisation of the research results

Substantive insights generated by the research

Opportunity to conduct research: impact of methodology and approach

The Co-creation Wheel presents the co-creation success factors in a scientifically validated manner. The Co-creation Wheel is a diagram displaying four dimensions, twelve mechanisms, and five factors that promote innovation success (Ehlen C. , van der Klink, Stoffers, & Boshuizen, 2017).